Beauty Industry

Formula X Lines Up Color Curators for 2016

Formula X will launch a new curated collection each month, by bloggers that include Aimee Song and Patrick Starr.

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By: Marie Redding

Senior Editor

FORMULA X is launching new nail color collections for 2016  – FormulaX #ColorCurators.

The brand will partner with bloggers, vloggers and more beauty experts, who will personally pick colors for a new limited edition set that will launch each month.

Each curated collection will feature the curator’s signature, displayed on the bottle.

The first new curated collection – by Song of Style’s Aimee Song –  will launch in January 2016 at Sephora and SEPHORA inside J.C. Penney stores. It is shown above.

February’s #ColorCurators collection is by Beauty Vlogger Patrick Starrr (shown at left).

In March, lifestyle blogger Emily Schuman of CupcakesandCashmere.com will reveal her color picks.

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